“What does it mean to learn in the field of design? How can one learn to design? And how can one learn from design?”
Those are the leading questions in About learning and design, a book edited and curated by Giorgio Camuffo and Maddalena Dalla Mura for the Libera Università di Bolzano. The volume collects several points of view – interviews, essays, visual essays, projects reviews – around learning and teaching in the field of graphic design.
Our contribution is a visual essay about a new approach and a new role in the learning/teaching process: coaching. Coaching is a teaching, training or development process via which an individual is supported while achieving a specific personal or professional result or goal. The coaching paradigm arose as a support tool for individual psychological therapies, but it soon became a unique method for business learning. But, as we write at the end of the essay, “its a-historical character does not enable comprehensive analysis of phenomena; its blind optimism prevents critical thinking; its a-theoretical attitude and a language shaped on advertising simplify complex problems. Finally, the basic idea that every one of us has a certain amount of untapped potential in any given field, simply seems false”.